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After the development of Internet technology, people's shopping methods have undergone earth-shaking changes. People no longer need to go out, and can directly purchase what they need online. What are the advantages of online shopping? Many people will say that it is convenient. In addition, some people say that personal privacy is protected. For some hidden objects, they can be purchased directly without being exposed to the public. For example, adult products. At present, many people have a demand for this kind of goods, but because of personal face problems, it is difficult to buy them in real life. Now that there is e-commerce, the most critical problems are easy to solve, which leads to the potential of adult products. Sales have increased several times in ten years, and women have become the "main output" of consumption.
The adult products industry is developing rapidly
Adult products are rapidly expanding in online stores
Chinese people have more traditional concepts, and sexual openness is relatively late, which leads to many people still believing that sexual products are not presentable and need to be wrapped in black plastic bags. However, due to the development of e-commerce, the sales of this kind of products are rapidly expanding, and there are more and more related stores. JD.com is a well-known e-commerce platform. From the data released by JD.com, it can be seen that the sales volume of adult products has been rising every year from 2018 to March last year. In the first half of last year, the average number of condoms sold on this platform alone was 44 per person.
Rapidly expanding adult product market
Faced with the booming development of this industry, some institutions have also made predictions, saying that in 2020, the scale of online stores in this industry has reached 60 billion yuan, which is a well-deserved booming industry. The rapid expansion of this industry is also inseparable from the advantages of e-commerce platforms. E-commerce platforms send goods directly to customers, and the content of the goods will not be exposed. Therefore, other troubles brought by these products can be completely handed over to e-commerce platforms to solve and meet the privacy requirements of these consumers. This phenomenon can also be explained by data. 70% of consumers of related products meet their needs through online shopping, and the rest will consume offline. It is precisely because of these 70% of people that this industry has flourished. But whether online or offline, this industry currently has great development potential. If you observe the gender of consumers, you will find that female consumers dominate.
